People don't think what they feel, they don't say
https://www.youtube.com/watch?time_continue=79&v=67o3yURfOxY
A reminder of David Ogilvy’s comment that “The trouble with market research is that people don't think what they feel, they don't say what they think, and they don't do what they say.”
Did you know that the average height of men, according to themselves on dating sites, is 2 inches greater than the average height of men?